MODERN STATE AND TRENDS OF STEADY DEVELOPMENT OF FOOD INDUSTRY ON THE EXAMPLE OF MEAT PROCESSING SECTOR

In the article the modern state and basic trends in development of meat processing industry are con-sidered within the limits of food industry of Ukraine. The possible prospects of steady development of enterprises of meat processing industry are studied on the basis of introduction of achievements of STP and innovative development.

Sabluk P.Т, Sedikova І.О., Yankovoi V.О. and others. At the same time the issues of providing the steady development of food industry and its subindustries remain unsolved including meat the processing sector.
Forming of the aims of the research.The aim of the article consists of analysis of the modern state and characteristic tendencies in progress of food industry including the meat processing sector in the exposure of problems that substantially influence both the state and steady development of meat processing sector within the limits of the agroindustrial complex.
Giving an account of the main results and their substantiation. For providing of steady development of food industry from one side a number of conditions: is they are stability, economic stability, financecredit stability and equal terms required of availability of any entity to credit resources for introduction of modern technical-technological processes on the innovative basis. On the other hand, it is necessary to create stimulating conditions that will assist the increase of production volumes, upgrading of products including its ecological safety.
As an element in the structure of АIC, food industry may develop only in co-operation with other branches of АIC and first of all with agriculture that provides food industry with raw material. Therefore opportunities to increase the production volumes directly depend on possibility to get the necessary amount of raw material.
In table 1 interconnection between the volumes of the realized industrial products, food products and meat products is shown [1].
We will study what was happening with the production of meat in an agrarian sector in the last few years that is the basic raw material for meat processing enterprises, how the structure of its production changed.

ISSN 2312-847X
ЕКОНОМІКА ХАРЧОВОЇ ПРОМИСЛОВОСТІ Том 9, Випуск 2/2017 Table 1 Dynamics of volume of realization of products during 2011 -2016 *   Indexes  Years  2011  2012  2013  2014  2015  2016  Volume of the realized industrial products, bln UAH  1 331,9 1 400,7 1 354,1 1 428,8 1 776,6   The data of table 2 testifies about different orientation tendencies of production of certain types of meat at general decline in its production including meat of cattle and pork, only the production of poultry has a tendency to increase both by absolute values and by the structure of production by years from 48,63 % in 2012 to 50,40 % in 2016.
We will study how production of meat volume changed in dynamics by the types during 2012-2016. The calculations of the dynamics of meat production show that from 2015 there is a tendency to the decline of production of meat of cattle and other kinds, but insignificant increase of production of poultry and pork.
The coefficients of sufficiency of consumption of meat and meat products by the population of Ukraine hesitate within the limits of 0,64 -0,7 by years at the rational norm of consumption of meat 80 kg / per person [4, p. 62]. That is why it is possible to say that suggestion of production of meat dissatisfies the rational norms of consumption.

ISSN 2312-847X
ЕКОНОМІКА ХАРЧОВОЇ ПРОМИСЛОВОСТІ Том 9, Випуск 2/2017 However capacity of meat processing enterprises are used at level from 35 to 60 percent. Possibilities of the capacity allow to increase the production volume, but there is a number of factors that do it impossible at this stage of functioning of meat processing sector. Among these factors it is possible to distinguish: -problems of providing with national raw material while a big amount of imported raw material depends on the currency exchange rate and may result in the threat of industry dependence from import, decrease the competitiveness of products on price parameters; -sharp decline of purchasing ability of national currency; -low purchasing ability of population that limits development of internal consumer market of meat; loss of considerable internal market of sale in connection with АТО on the East and with the loss of Crimea. A foreign market also diminished due to abandonment of the Russian market.
European market for national producers is not open enough yet because of a number of limiting factors : quotas of supply on the separate types of products, not meeting the requirements of the European standards of national technologies, level of ecological security of products [5].
The decision of issues on expansion of production and increase of efficiency of functioning of meat processing sector needs complex approach.
For solution of the problem in relation to providing of meat processing enterprises with national raw material it is necessary to increase growing of head of cattle and pigs. For this purpose it is necessary to stimulate farmer and agricultural entities, households with possibility of receiving of favourable credits, tax deductions, state support.
The order of Cabinet of Ministers of Ukraine from 30.12.2015 № 1437-r. affirmed «Conception of the State target program of the agrarian sector development of economy for a period up to 2020». The essence of the Program is that the value of АIC is revealed as one of the important constituents of the budget, almost 12 percent [6]. Also the problems in development of АIC branches have been stated and the directions of realization of their further development including the development of livestock in agriculture and expansion of markets of production of food industry distribution have been pointed out. However, the offered Program does not solve existing problems in complex because the development of the agrarian sector, including livestock, needs solving the social problem of village simultaneously.
In the Program the decision of a number of problems is determined by means of the State [6]. At the same time the Budget of Ukraine for 2017 only 170,0 million UAH is laid on development of livestock [7].
The main deterrent is a limited solvency of national consumers that at first diminished gradually and through devaluation of hryvnya at the end of 2014 sharply fell down by three times. The next reason of reduction of population solvency was an increase of tariffs on all energy resources and utility bills. All this hit hard on the whole food industry. The consumer basket of population diminished considerably, priorities at the choice of purchase of food products changed. Practically the third part of population is not able now to buy qualitative food including meat products: demand on sausages of the top grade went down considerably, mainly it people began to buy the boiled sausage, sausages, subproducts.
To substantially promoting the purchasing ability of population is possible by the increase of salaries and pensions as well as price-cutting on products at the expense of to reduction of constituents of the cast price at the expense of to introduction of the newest technological, technical and organizational innovations. But the issue of introduction of innovative decisions needs considerable amount of money that the most enterprises do not have. Availability of the credits is also limited by the high rates on credits, to get investment long-term credits is practically impossible. So there is a need in strategy of complex decision of this problem.
At the agrarian market the basic producers of meat in Ukraine are МBP, Complex "Аgromars", "Аgro-Оven" that in 2015 occupy 54,5 % of market. Among the meat processing enterprises the market of sausage products of Ukraine is diversified enough and on one player it will be no more than 7% of market. Among the largest producers it is worth to mark LTD "Meat-packing plant "Anniversary", PLC "Meat-packing plant "Yatran", LTD "Globynskyi meat-packing plant" and others [8].
One of the effective directions in increase of efficiency of functioning of food industry including enterprises of meat processing sector, the development of integration connections and construction of integral associations is considered. As N. Skopenkо marks, more considerable competitive advantages on their basis (in particular those that minimize dependence on suppliers and price-waves on raw material), those enterprises-producers of food products will have that will be included in the integration systems (cooperative stores, holdings, business concerns etc.) [9].
However, as experience of the countries of Eastern Europe shows the consequences of introduction of such integration systems can be estimated only in a longterm period [10].
Conclusions and prospects of the further investigations. Scientific research of the modern state of meat processing sector of Ukraine and providing its steady development lead to the following conclusions: − strategy of development of enterprises of the meat processing sector must be based on taking into account the purchasing ability of population; − for the increase of production of meat and meat products volumes it is necessary to apply various stimulation of export and limitation of import, expansion of state control of market relations in the field of AIC; − providing of the steady development and functioning of meat processing enterprises is possible only on principles of optimization of economic relations between the producers of raw material and prepared meat products.
− for the increase of efficiency of production in ISSN 2312-847X ЕКОНОМІКА ХАРЧОВОЇ ПРОМИСЛОВОСТІ Том 9, Випуск 2/2017 meat processing sector, foremost, it is necessary to create or extend the own source of raw materials that has first and to make cheaper products of higher quality and cheaper; − meat processing enterprises and producers of meat must make mutually beneficial links by means of different forms of the integration systems. A conquest of new markets of sale due to creation of own trade networks by vertical integration that is advisable to build by means of holdings or corporations formation, is very appropriate.