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Анотація
Ukraine is one of the biggest wine producing countries in Europe. The purpose of this chapter is to
show the dynamics of evolution of world wine making, comparing the categories of Old World wines and New
World wines. And, mainly, to determine place of Ukraine in this classification. The understanding of Ukraine’s
classification can help to develop marketing positioning of the country in wine world, to form the unique market advantages and ensure the competitiveness of Ukrainian wines in the European market.
show the dynamics of evolution of world wine making, comparing the categories of Old World wines and New
World wines. And, mainly, to determine place of Ukraine in this classification. The understanding of Ukraine’s
classification can help to develop marketing positioning of the country in wine world, to form the unique market advantages and ensure the competitiveness of Ukrainian wines in the European market.
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Як цитувати
Solodova, O., & Golubyonkova, O. (2017). GLOBAL STRATEGY OF POSITIONING OF UKRAINE WINE PRODUCTION IN UKRAINE. Food Industry Economics, 9(2). https://doi.org/10.15673/fie.v9i2.644
Розділ
Теоретичні та практичні аспекти менеджменту
Посилання
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2. Osypova, L., & Osypov, V. (2015). Vynohradarstvo ta vynorobstvo Ukrainy. Suchasnyi stan, problemy, tendentsii rozvytku . Ekonomist, 5, 25-31 .
3. Ivaniuta, V. F. (2008). Rozvytok ahrarnoho vyrobnytstva rehionu: metodolohichne zabezpechennia, stan ta
perspektyvy: . P.: VV PoltNTU.
4. Malik, M. I., & Shpykuliak, O. H. (2011). Instytuty ta instytutsii u rozvytku ahrarnoi sfery ekonomiky. Ekonomika APK, 7, 169-1 76.
5. Johnson, H. and J. Robinson (2005). The world Atlas of Wine. New York: Barnes&Noble Books.
6. S. Nezdoyminov (2013). Terroir as a basis of development of wine tourism in the south of Ukraine.
AGROSVIT, 22.
7. E. Pomarici, F. Boccia, D. Catapano (2012). The wine distribution systems over the world: an explorative survey. NEW MEDIT, 4.
8. Petrus, M, Radionova, E. (2008). Wine portrait in the Ukrainian interior, Drinks plus, 3.
9. FAO-OIV Focus 2016. Table and dry grapes report . (2016). Retrieved March 11 , 201 7, from
http://www.oiv.int/public/medias/4911 /fao-oiv-grapes-report-flyer.pdf
10. OIV Statistical Report on World Vitiviniculture (2016). Retrieved March 11 , 2017, from
http://www.oiv.int/public/medias/5029/world-vitiviniculture-situation-2016.pdf
11. Klassyfykatsyia, kachestvennыe kharakterystyky y tekhnolohyia proyzvodstva vynohradnыkh vyn. Retrieved
March11 , 2017, from http://bibliofond.ru/view.aspx?id=51 2144
12. Derzhavnyi komitet statystyky – 2015 r. Retrieved March 11 , 2017, from http://www.ukrstat.gov.ua/
2. Osypova, L., & Osypov, V. (2015). Vynohradarstvo ta vynorobstvo Ukrainy. Suchasnyi stan, problemy, tendentsii rozvytku . Ekonomist, 5, 25-31 .
3. Ivaniuta, V. F. (2008). Rozvytok ahrarnoho vyrobnytstva rehionu: metodolohichne zabezpechennia, stan ta
perspektyvy: . P.: VV PoltNTU.
4. Malik, M. I., & Shpykuliak, O. H. (2011). Instytuty ta instytutsii u rozvytku ahrarnoi sfery ekonomiky. Ekonomika APK, 7, 169-1 76.
5. Johnson, H. and J. Robinson (2005). The world Atlas of Wine. New York: Barnes&Noble Books.
6. S. Nezdoyminov (2013). Terroir as a basis of development of wine tourism in the south of Ukraine.
AGROSVIT, 22.
7. E. Pomarici, F. Boccia, D. Catapano (2012). The wine distribution systems over the world: an explorative survey. NEW MEDIT, 4.
8. Petrus, M, Radionova, E. (2008). Wine portrait in the Ukrainian interior, Drinks plus, 3.
9. FAO-OIV Focus 2016. Table and dry grapes report . (2016). Retrieved March 11 , 201 7, from
http://www.oiv.int/public/medias/4911 /fao-oiv-grapes-report-flyer.pdf
10. OIV Statistical Report on World Vitiviniculture (2016). Retrieved March 11 , 2017, from
http://www.oiv.int/public/medias/5029/world-vitiviniculture-situation-2016.pdf
11. Klassyfykatsyia, kachestvennыe kharakterystyky y tekhnolohyia proyzvodstva vynohradnыkh vyn. Retrieved
March11 , 2017, from http://bibliofond.ru/view.aspx?id=51 2144
12. Derzhavnyi komitet statystyky – 2015 r. Retrieved March 11 , 2017, from http://www.ukrstat.gov.ua/